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Bold As Love, created by Master Perfumer Pierre Negrin, continues the story of Handel House in Chords over 200 years later with another music legend in the same location, Jimi Hendrix.
Inspired by Hendrix’s sensuality, soulful artistry and complexity of emotions, this fragrance is just as bold and poignant.
Bold As Love masterfully blends aromatic and animalic tones with the richness of leather, highlighted by fresh and sharp accents. Negrin explains, “As I was creating Bold As Love, I found an image of Jimi Hendrix in a purple costume. I was immediately attracted to it as it’s my favourite colour. To capture the atmosphere of this image, I crafted a fragrance with smoky leather notes to convey the raw and beastly energy he exuded on stage and his unique sense of style. The smoky notes of the fragrance also mirror Hendrix’s colourful lifestyle. This perfume pays tribute to an extraordinary and inspiring genius whom I found truly innovative.”
Do you dare to love?
