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A fragrance is usually a mix of a concentrate (containing fragrant oils) and an alcoholic base. Some fragrances can also contain a bit of water and additives like liquid UV filters, stabilizers or colourants. Therefore, fragrances with a higher fragrance concentration contain more perfume oils and less alcohol, and vice-versa.
Usually, a higher perfume oil concentration means an increased performance of the fragrance (particularly longer lasting scent), but the impact of oil concentration is much more complex and varies depending on each formula.
